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In this episode of Live On Purpose Radio, Dr. Paul is joined by Rich Christiansen who is the author of Bootstrap Business and Zig Zag Principle. Rich has founded or co-founded 32 businesses, 11 of which were ugly failures (and he is very proud of these failures), and 11 of which were multi-million dollar successes. Rich has developed a strategy through all he has learned to assist entrepreneurs who want to start a small business. Rich teaches that in business, as well as in life, the best course to your big goals involves a lot of zigs and zags.